Effect of Visualizing Social Interaction on Bulletin Board Systems to Enhance Social Presence of the User
نویسنده
چکیده
In this study, a social presence theory was examined to evaluate effectiveness of visualizing social interactions within computer mediated communication (CMC). The following three Bulletin Board Systems (BBS) were compared to investigate the relationship between visualizing interaction and enhancing the social presence of the user: a “time-series BBS” which displays writings in time-series; a “tree BBS” which displays relations between writings as a two dimensional tree structure; and a “special visualization system” in which the relation between writings is displayed as a three dimensional tree structure, and the learner's impression and popularity of a writing and the communication flow are visualized using color variations on a writing display. The results revealed significantly different social presence between the three systems, and suggest that the visualization of interaction might be a non-verbal cue to enhance social presence within the CMC context.
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